Hi Isabel! Can you tell us a bit about your role at Centi?

I work at the intersection of legal expertise, client relationships, and product development at Centi.

My role is all about partnering with our key clients – primarily private equity firms and investors – to bring their employee incentive programs to life on our platform. I craft creative solutions when new challenges pop up and orchestrate transactions from start to finish, making sure every part of the process runs like clockwork.

A big part of my day also involves being the person who says "wait, this doesn't work", whether it's a workflow that's more complicated than it needs to be or a feature that's just not landing. When that happens, I jump in with our tech team to test solutions and make sure they work both legally and practically.

Part of my job is also making sure we're building on solid legal ground as we scale, keeping compliance tight without slowing us down. I love watching how the tech world shifts and figuring out what that means for us, but I'm equally nerdy about the foundational stuff: company law, transaction mechanics, all the details that make our product actually work in the real world.

Having been at a global law firm assisting PE portfolio companies with their incentive programs, what are the major benefits of using Centi?

Cue "Smooth Operator" by Sade – because that's honestly what comes to mind when I think about the difference Centi makes.

Having handled incentive programs in private equity law, I've seen firsthand how time-consuming they can be. We're talking endless Excel spreadsheets, admin overload, and that constant nagging feeling that you might be missing critical data somewhere.

Centi flips that script. You get real transparency, can track everything in one intuitive platform, and execute transactions without the administrative hustle. No more drowning in spreadsheets just to figure out who owns what.

We're not done yet, though. We're working toward fully eliminating the administrative hustle, releasing more features that people actually want, and as we scale, the benefits keep growing. The platform is evolving fast, and it's only getting better.

How has it been taking the step from law firm to start up?

It's been fun and exciting, honestly. I'm a curious person by nature, so the shift has been energizing in ways I didn't fully anticipate.

The startup world is fundamentally different from law firms. Nothing is handed to you – you have to figure things out as you go. You encounter these real mindbenders where you need to create new processes and ways of working from scratch. But that’s where it gets rewarding: I get to put my legal know-how to real use, sharing it with the team to shape our product. We also have really tight contact with our clients, which is incredibly rewarding. You get to see directly how what we're building actually helps them and tackles their headaches.

Don't get me wrong – it can be stressful at times. But that's part of the fun, right? You need to break a sweat every now and then. The pace and the problem-solving keeps you sharp and engaged in a way that feels genuinely rewarding.

You're a big fashion head, what is your biggest style inspiration?

Okay, maybe "big fashion head" is stretching it, but yeah, I'm definitely into nice clothes. I don't really have one specific style. It's more like different fashion personas that come out depending on the vibe or occasion.

My style is honestly a patchwork of inspiration: friends who always kill it, random people walking around town, art, street style, whatever. I'm kind of a magpie with fashion. I see something cool and it gets absorbed into the mix. Some days I'm buttoned-up (suit life reflexes), other days looser and more experimental.

What I really love though is buying from smaller, curated creators. They tend to go outside the box more. Upcycling things, adding unexpected details, making pieces just a bit funkier than what you'd find on the high street. A lot of what they make is handmade too, and I love empowering people who put that much work and passion into what they do. There's something special about clothes that have a story or a bit of personality baked into them.

My biggest inspiration? People who've truly found their style and just go all in for it. They're not following trends, they're completely themselves. That confidence is infectious and makes me want to play around more with my wardrobe and take more risks. I'm not doing anything extraordinary, but I'm learning to have more fun with it.

You are into both tech and techno, how is the techno scene in Stockholm and where do you dance?

Alexa, play Born Slippy (Nuxx) by Underworld – let's get those good old vibes rolling.

And yes, absolutely – electronic music is my entire vibe. If you've ever stumbled across Ishkur's Guide to Electronic Music (this massive, beautifully chaotic map of every electronic genre out there), just imagine me ping-ponging all over it. I'm everywhere. But techno? That's the heart of it all. I grew up with a techno and trance-loving father, so you can probably piece together what my childhood soundtrack was like... Adagio for Strings still makes my heart all warm and fuzzy.

Stockholm's techno scene is fantastic, but honestly, the best part has been all the incredible people I've met through it over the years. Now, I can't give away all my secret dance floor hideouts, some things you've gotta earn… But if you're looking for solid, curated electronic music, hit up Stilio or the club Under Bron (Trädgården when summer rolls around, obviously). Slakthusområdet also throws some killer events here and there. Beyond that? You're on your own to explore. Maybe I'll bump into you out there somewhere!