The need for a new way of working came from our founders personal experiences of investing and managing businesses for Private Equity firms. They grew frustrated by how the fear of increased administration prevented them from making value maximising decisions when it comes to employee equity programs. The ownership data, which is used by many different stakeholders, should be managed in an effective, secure and simple way. It should be enjoyable to invite employees to an equity program and it should be enjoyable to make that investment as an employee. To accomplish this, you need a software that is fast and of the highest quality - maximising simplicity and convenience without compromising on security.